ATLANTA. LOCAL. INDEPENDENT. The first SF Coffee Roasting Company coffee house opened in Atlanta on the corner of North Highland and Amsterdam Avenue in 1992, quickly establishing itself as the favorite local coffee house. We import the finest handpicked Arabica beans from around the world. These beans are then roasted in small batches in the basement of our Virginia Highlands location. Our goal is to provide you with absolutely the freshest and richest in flavor coffee imaginable. Let the aroma of our coffee treat you to one of life's most rewarding and affordable luxeries. Why the name San Francisco Coffee Roasting Company? Tanya Bond, owner, is a Georgia native borned and raised in Atlanta. Shortly after graduating from Georgia Tech with a degree in Industrial Engineering, she moved to the San Francisco Bay area, where she met her husband Doug Bond. Doug is a coffee fanatic! A roaster by trade, Doug eats, drinks, and sleeps coffee. He is our Master Roaster and thereby hand selects, roasts, and prepares all of our coffees.